Nina is contributing her knowledge of marketing and qualitative market research to our team since 2008. Prior to this she worked as a freelance brand strategy consultant and market researcher for clients like P&G, Beiersdorf and McKinsey, as well as several advertising agencies. Before thus freelancing she developed campaigns and brand strategies as a strategic planner at the SelectNY advertising agency for clients from the beauty category.
As a trainee at Reemtsma she became familiar with the product management on the company side. According to her university certificate she holds a degree in business administration but today she aims for a degree in writing novels. At Neogarde she combines the best of both these worlds and applies herself to the writing of trend analysis and innovative concepts. »Don’t keep your music inside you« is her motto, which is why she sings in a small choir – and sometimes at work.
As a trainee at Reemtsma she became familiar with the product management on the company side. According to her university certificate she holds a degree in business administration but today she aims for a degree in writing novels. At Neogarde she combines the best of both these worlds and applies herself to the writing of trend analysis and innovative concepts. »Don’t keep your music inside you« is her motto, which is why she sings in a small choir – and sometimes at work.