What is it?
A ready-to-use toolkit with a short trend background and an expanded inspiration part. Based on the needs of many marketeers, we developed this tool to give immediate and short-term support in translating trends into action. The inspiration part is based on your needs, focused on your brands and can contain ideas for concepts, instore design, packaging, naming, events, etc.
What can you expect from it?
A ready-to-use toolkit with a short trend background and an expanded inspiration part. Based on the needs of many marketeers, we developed this tool to give immediate and short-term support in translating trends into action. The inspiration part is based on your needs, focused on your brands and can contain ideas for concepts, instore design, packaging, naming, events, etc.
What can you expect from it?
- A short and condensed, yet informative trend explanation (each on one page) with a trend equity that explains the trend in a few words and pictures
- Moodboards with rich picture material and elements that bring the trend to life
- Creative stimuli in form of pictures, scribbles and words for concepts, packaging, naming, instore, events
- A basis for ideation sessions
- A creative brief for future brand activities for all kinds of suppliers
