What is it?
A visual approach to trends and phenomenons with rich images and descriptions that show you how the trend will manifest itself in the future. The style directions show you the up-coming new look and feel even for possibly well-known territories (e.g. naturalness).
What can you expect from it?
A fresh and unseen future view on the territory you are working in
Visual stimulus that makes you think different about something you considered familiar
An update on visual clichés
A creative briefing for future execution of your brand activities: products, packaging, naming, advertising