What is it?
Change Embassy is a cooperation between IPSOS and NEOGARDE – an integrated approach to innovation development combining trend- and market research.
In a 5 step process the Change Embassy helps to generate innovations with future potential. The tool can be used for innovations in all kind of areas: new products, communication ideas, packaging, instore, online etc.
With an in-depth trend study as a basis and specially recruited future thinkers, the Change Embassy ensures that new ideas are not only creative but visionary and relevant for consumers in the future. A qualitative and/or quantitative test phase ensures a validated feedback to the ideas.
What can you expect from it?
For more details please visit:
WWW.CHANGE-EMBASSY.COM
Change Embassy is a cooperation between IPSOS and NEOGARDE – an integrated approach to innovation development combining trend- and market research.
In a 5 step process the Change Embassy helps to generate innovations with future potential. The tool can be used for innovations in all kind of areas: new products, communication ideas, packaging, instore, online etc.
With an in-depth trend study as a basis and specially recruited future thinkers, the Change Embassy ensures that new ideas are not only creative but visionary and relevant for consumers in the future. A qualitative and/or quantitative test phase ensures a validated feedback to the ideas.
What can you expect from it?
- An in-depth trend study as a basis for the whole innovation process
- Future insights that ensure the development of visionary and relevant ideas
- A complete set of concepts, validated with IPSOS qualitative or quantitative methods
- Being first mover and one step ahead of competitors
For more details please visit:
WWW.CHANGE-EMBASSY.COM
