As trend sensors we detect trends and act as alert seismographs. By screening through selected media, browsing the Internet, talking to experts and learning from progressive brands, we discover trends that are important for your brand and your category.

By using our interdisciplinary experience and intuition we are able to see patterns where others see chaos. With our experimenting minds we relate fields and subjects that are not linked at first sight.

We reveal subtle currents that rise from various different sources and show you how they will merge to a stream in the future. Throughout this whole process, we will always put your brand in a cultural context.